Why advertise on Facebook
First, Facebook is used by 2.27 billion people each month. That’s a lot of eyeballs. Second, Facebook collects an enormous amount of information about its users and allows advertisers to finely target their messaging based on this data. The shift from mass advertising (TV, radio, billboard) to precise targeting on digital platforms like Facebook makes a lot of sense when you consider the ROI for your marketing budget.
Before you get started with Facebook Ads it is important to have the following homework completed:
1. Create a Facebook business page – This is a requirement for placing Facebook Ads.
2. Define your ideal customer, or customers.